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This web page thewoolshop.com has the following in the site, "Now you, through our catalogue, can enjoy what our members and customers have been enjoying over the last 17 years - great prices, terrific service and the largest and latest range of new woolyarns, patterns and accessories available with great monthly specials." Our analyzers viewed that the webpage also stated " We are open to you 52 weeks of the year, 24 hours a day." The Website also said " Please browse through our store, take your time, relax and enjoy shopping from home in our elegant wool shop. 611 Whitehorse Road, Surrey Hills, Victoria 3127." The website's header had wool as the most important search term. It is followed by yarn, patterns, and catalogue which isn't as ranked as highly as wool. The next words they used was mail order. shop was included but might not be understood by web engines.